The Pain Is Universal. The Audience Is Huge. The Tech Just Caught Up.
The pain is universal. Physicians spend an average of 13 hours per week on prior authorizations alone (AMA, 2024). Administrative work consumes more clinician time than direct patient care at most independent practices. This is not a niche problem — every U.S. physician practice has a version of it.
The audience is large and underserved. Roughly 150,000 independent physician practices operate in the United States. Most have 1–10 providers and lack the administrative scale of integrated health systems. Existing RCM and practice-management vendors charge enterprise prices for enterprise features — and consolidation pressure is squeezing the segment annually.
The technology is finally viable. Large language models reached clinical-grade accuracy in 2024. Prior auth packets, denial appeals, coding suggestions, and patient summarization — all previously requiring human judgment — can now be generated, reviewed, and submitted at machine speed with physician oversight.
The regulation is tailwind. CMS Final Rule 0057-F (effective January 2026) requires payers to expose APIs for automated prior authorization submission and status tracking. The infrastructure for AI-driven PA is being built into the payer ecosystem itself — making the timing of automation tools materially better than at any prior moment.